Do Luton Town have the most environmentally friendly football kit in the country?
Quite possibly. This year’s kit is the first made by Reflo, a sustainable sportswear company. It will use their Reloop fabric, which is made of recycled polyester and is in turn fully recyclable. It means the kit can be taken back and processed into new polyester at the end of its useful life.
The club say it’s “a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year, transforming shirts into a circular product that can be reborn season after season.”
Reflo are signed up for three years, and are making the away and third kits too. All of them have been designed in collaboration with the Luton Supporter’s Trust, ensuring that the material innovation still honours the club’s tradition and branding.
This isn’t just a first for Luton, it’s a first for football. No other team has a shirt with environmental credentials like this one. Not even Forest Green Rovers, often hailed as the greenest team in the land. Admittedly they may be about to unveil a new kit with Reflo too, but Luton have beaten them to the announcement and get to say they were the first.
The recyclable shirts are part of Luton Town’s rather impressive commitment to sustainability, with the new stadium due to be among the greenest in the country.